Cranford · Custom · Code
Established MMXX · Lincoln, Nebraska

Cranford
Custom
Code.

Nineteenth-century tintype portrait of two young soldiers
Tintype, circa MDCCCLXII
Wm. Gallagher · 1839–1927 · at left
third great‑grandfather to the founder

A private studio building software for the work that matters.

Portfolio

Wholly-owned brands, each built with intent and held for the long term.

Nineteenth-century albumen photograph, antiquarian leather binding and a graded vintage card on oxblood velvet
Collections·No. 01

Cranford Rare

The house gallery. Three catalogues under one roof — nineteenth-century photography (with dedicated rooms for Solomon D. Butcher and C.E. Yocam), antiquarian leather bindings, and high-grade sporting cards — plus private viewings by token link for the pieces that never hit the public shelf. Every object is graded, provenanced, and priced in the open. Series pages tie related work together. Partner and holdings portals handle consignment. Not a store, not a marketplace. A registrar's office that happens to sell.

Visit Cranford Rare ↗
Macrafly — curated historic photography
Archive·No. 02

Macrafly

The oldest name in the studio and still the quietest. A members-only dispatch of nineteenth-century photography — tintypes, cabinet cards, cartes de visite, real photo postcards — sent to your address on a cadence, with the essays and provenance notes that make the object make sense. No storefront, no feed, no algorithm. Leave a name at the door and photographs start arriving.

Visit Macrafly ↗
WarCurve wordmark — where war becomes value
Baseball·No. 03

WarCurve

A full baseball stack, not a single tool. Public side: a projection engine that fits aging curves off the entire public record and publishes the equation on every player page, an indices market that trades players like tickers, live MLB scoreboards, park pages, a 3D stadium replay for individual games, a rookie card hierarchy, and modern card comps priced against the actual sales record. Fantasy side: league view, weekly matchups, power rankings, start/sit, waivers, and a trade lab that shows both owners the delta. Admin side: a lab for projections, signals, validation, leaders, and the doctrine that governs all of it. Sabermetrics, fantasy, gamecast, and card valuation — one thesis, one number, math on the outside.

Visit WarCurve ↗
Validafly logo — digital validation solutions
Pharma·No. 04

Validafly

A multi-tenant CQV platform built to retire the four-tool binder — Word protocols, Excel results, PDF signatures, email deviations — that every plant still runs on. One continuous chain: URS → FRS → SDS module authoring, P&ID upload and redline, protocol generation, live IQ/OQ/PQ execution, 21 CFR Part 11 signature, deviations, CAPA, change control, and periodic reviews, all against a schema of 111 equipment classes mapped to FDA, EU GMP, USP, ISO, EN, and AAMI. Tenant portals for clients, a studio side for the validators, a doctrine library and white papers for the argument. The audited data chain is the deliverable. The binder falls out the back. In closed preview with pilot partners.

Visit Validafly ↗
Leather household ledger open on a mahogany desk under a brass banker's lamp
Household·No. 05

Stirpi

A private household ledger for the balance sheet a retail app can't see. Banks and brokerage through Plaid. Real estate marked to live AVMs. Holdings, cashflow, credit, and a per-symbol market view sit alongside a vault module that catalogues collectibles — priced, sold, tracked, and reported — with travel and trip ledgers on the side. Every account, every property, every object rolls into one estimated net worth statement that refreshes quietly as the market moves. Whitepapers for the households that want to read the method. Built for serious estates. Not budgeting.

Visit Stirpi ↗
Handwritten notebook, mechanical pencil and coffee on a dark workbench
Journal·No. 06

Mind of Matt

A forthcoming journal from the founder. What shipped, what broke, what a given problem turned out to actually be. First person, in order, no manufactured energy. A public record of the practice behind the other five names on this page, kept honestly over time.

Visit Mind of Matt ↗
Founder's Note

Cranford Custom Code is a private studio in Lincoln, Nebraska, building software for the work that matters — the household ledger you'd actually trust, the validation system that retires the paper binder, the tools a serious collector needs.

Every brand here is something we needed first and built second.

We are not raising. We are not hiring. We are shipping.

— Matt Cranford, founder

Correspondence

For matters of business, licensing, or acquisition inquiries.

matt@cranfordcustomcode.com